Case study · Lead-gen, vacation rentals
From zero to $123k in 60 days
$123k
cumulative revenue by week 8
A brand new property with no ad history and no data. Here is the trail we walked from nothing to six figures in two months, and why it was profitable by week three.
Client
Gatherwell PropertiesGatherwell Properties
Industry
Lead-gen, vacation rentals
Channels
Google Ads
Timeline
60 days from launch
Starting point
No ad history, no conversion data
$123k
cumulative revenue by week 8
Waypoint one
The pain point
A brand new property with no ad history, no conversion data, and no idea how lead generation would go. We didn't know if this would be profitable for them or if there would be enough demand on Google Ads.
$0
bookings from ads
NoneNo
ad history
NoneNo
conversion data
Waypoint two
The work
Four moves, in order. This is the part most agencies keep vague. We don’t.
Built search from scratch
Campaigns structured to capture high-intent travelers already searching for a stay.
Wrote copy that sells the stay
Ads built around what makes the property worth booking, not generic rental language.
Tracked every booking
Accurate conversion tracking, so we knew exactly which keywords and ads were driving bookings.
Rebuilt the landing page
A redesigned page focused on one job: turning visitors into booked guests.
Waypoint three
The outcome
$123k
in revenue, 60 days from launch. Profitable by week three, on a property that started with nothing.
$123k
revenue, 60 days
Week 3
first profitable week
30x+
ROAS on paid search