The Bear blog
Plain-spoken thinking on profitable growth, paid media, and marketing that actually moves the business.
Paid media
Google Ads vs. Meta Ads: Why growing brands usually need both
Should you spend more on Google or Meta? The real question is what role each should play. How intent and discovery work together to build a system, not a single winning channel.
Read article →Strategy
Why a high ROAS doesn’t always mean your marketing is profitable
A 5x return looks great on paper. But ROAS cannot tell you whether that revenue became profit. Why break-even ROAS, margins, and LTV matter more than a number that looks good in a dashboard.
Read article →See what your ad spend does when it's optimized for profit.
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