Case study · DTC e-commerce, paid media
From declining sales to profitable growth
+77%
online sales, 2026 YTD
Online sales had been sliding, ads weren’t running profitably, and there was no consistent email program. Here is how we turned it around.
Client
Anonymous, DTC e-commerce
Industry
Consumer goods
Channels
Google Ads, Meta, Email
Timeline
2026 YTD vs 2025
Starting point
Declining sales, unprofitable ads
+77%
online sales, 2026 YTD
Waypoint one
The pain point
Sales were in decline. Paid media had never been consistently profitable, and email had become an afterthought instead of a channel bringing customers back.
Down
online sales
Losing
money on ads
Stale
email program
Waypoint two
The work
Four moves, in order. This is the part most agencies keep vague. We don’t.
Refocused spend on margin
Restructured Google and Meta to put budget behind higher-margin products.
Built the email program
Consulted on email and helped them send more consistently to grow repeat revenue.
Improved on-site conversion
Advised on website changes to lift conversion on the traffic they were already paying for.
Held every channel to profit
Scaled only what was profitable, not just more spend.
Online sales, 2026 vs 2025
↗️ +77%
Waypoint three
The outcome
+77%
in online sales, 2026 YTD vs 2025. Channel revenue up 130%, ROAS up 51%, on ad spend up just 59%.
+77%
online sales, YTD
+130%
channel revenue
+51%
ROAS improvement