SEO That Converts

Building a Winning Strategy

I’ve worked with too many brands that rely way too much on paid media.

Yes—you heard me right.

When I see a company driving 70%+ of their website revenue from paid channels , it’s a red flag.

Why?

Because paid media has good months and bad months.

And when it's your only lever, you're one algorithm update or cost spike away from a serious revenue/cash flow problem.

My goal is to help brands move toward a 30/30/30 revenue/traffic split across Direct, Paid, and Organic

That kind of balance gives you stability, scale, and diversification. 

Here’s how we approach SEO:

Step 1: Build a Strong Technical Foundation

  • Build or optimize your site based on insights from a full Technical SEO Audit

  • Ensure all tracking is installed and functioning correctly

  • Validate that the site is fully crawlable and indexable by search engines

Step 2: Optimize for Low-Funnel Conversions

  • Drive qualified, bottom-of-funnel traffic by optimizing existing category and product pages

  • Optimize all new product launches and support go-to-market strategies for new categories

  • Focus on high-converting, intent-driven search terms

  • Drive qualified, bottom-of-funnel traffic by optimizing existing category and product pages

  • Optimize all new product launches and support go-to-market strategies for new categories

  • Focus on high-converting, intent-driven search terms

Step 3: Enhance with High-Funnel Content

  • Build topical authority with high-quality, top-of-funnel content

  • Increase brand awareness with informational content that earns organic traffic

  • Build backlinks to boost page and site authority over time

Let’s Build a More Balanced Traffic & Revenue Mix

SEO isn’t a “nice to have”—it’s a long-term growth engine that strengthens your entire marketing strategy.

Let’s get your organic traffic working as hard as your paid channels.

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